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Cummins Generator Technologies

During 2019, Cummins Generator Technologies supported the profile-raising of Citizens Advice Peterborough (CAP), providing funds for promotional leaflets and flyers and attendance at local events and shows, including the PECT Green Festival and the Vintage and Classic Car Show. Additionally, Cummins employees spent time volunteering for partner agencies.

In October, CAP was awarded a community development grant from the Cummins Foundation. The grant will help fund the development and delivery of a comprehensive marketing and communications strategy so that more residents of Peterborough are aware of the services that CAP provides and able to access these services.

From 2020 onwards, the focus of CAP will be increasingly centred on clients who are at risk of homelessness. This will still include areas of advice which may help to prevent a client from becoming homeless, such as welfare benefits or employment issues and debt. This shift in focus towards prevention of homelessness will require significant changes to our service model and we will need to communicate this to our clients and partner agencies around the city.

Additionally, the shift of focus will require a change to the way we deliver advice to clients. We will encourage more clients to make use of our digital channels (phone, email and web chat) to free up our face-to-face advice service for clients who are most in need of support. Our aim is to enable more clients to self-help via our website and digital channels so that they do not become too reliant on the in-person elements of the advice service. This will allow us to prioritise face-to-face advice sessions for more vulnerable clients who need additional support to move forward with their issues and concerns.

We envisage using social media platforms, local radio, online and printed press, as well as blogs and news updates on the CAP website, to actively promote these changes and to manage the expectations of our clients going forward. We plan to recruit and train a team of new volunteers to help deliver this project by taking on tasks such as blog writing, posting on social media, and drafting press releases. The community development grant from Cummins will allow Citizens Advice Peterborough to facilitate this change to digital channels.

Lucy Norman, Graduate Product Engineer at Cummins Generator Technologies Said:

“Cummins values our partnership with Citizens Advice Peterborough and we’re grateful for the services they provide to our community. Cummins has worked closely with CAP to assess the specific needs of clients within Peterborough and help an increasing client base access the resources they need. By developing a Digital First strategy CAP has been able to engage with a different client base, as well as build capacity for new and existing clients. In addition, more varied volunteer roles have become available particularly for those with existing skills in marketing and communications who will not only help clients but also CAP as a whole. It has been incredibly rewarding to see the difference CAP has been able to make to our community.”

Cummins Generator Technologies, established in 1904 with headquarters in Peterborough, designs and manufactures the world’s broadest range of alternators from 0.6 to 11,200kVA under the NEWAGE, STAMFORD and AvK product brands. Internationally renowned for built-in quality, our alternators set the standard for ruggedness, reliability and versatility. The company has several manufacturing facilities located in Europe, India and China, ensuring superior customer support across the world.

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